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Check work against your brand guidelines

An assistant reviews copy and design notes against your brand book and cites the rules it applies.

Recommended: InnovatorDocumentsCompliance

Best for

  • Brand teams reviewing many agency deliverables
  • Studios managing several client brand books
  • In-house teams with many content creators

What you need

  • Your brand guidelines as a document
  • The copy and a written description of the design
  • A brand owner who makes final calls

Starter prompt

Copy it, fill in the parts in square brackets, and paste it into the AI assistant your organisation allows.

You are a brand reviewer for [brand]. Check the work below against the retrieved sections of our brand guidelines only. List each issue with: what is wrong, the guideline section it breaks, and a suggested fix. Cover tone of voice, banned words, logo use, colours, type and claims. If a point is a matter of taste rather than a written rule, label it 'Opinion'. If the guidelines do not cover something, say so. Work to review: [paste copy and design description].

How to use it

  1. 1.Load the brand book

  2. 2.Test on known work

  3. 3.Review new work

  4. 4.Improve the book

  1. 1

    Load the brand book

    Use the latest approved guidelines. Split long PDFs into clear sections so retrieval finds the right rule.

  2. 2

    Test on known work

    Run past pieces with known issues through and check that it finds them and cites the correct section.

  3. 3

    Review new work

    Use it as a first pass before the brand owner looks. Ignore 'Opinion' notes unless they help.

  4. 4

    Improve the book

    When the assistant says a rule is missing, decide the rule and add it to the guidelines.

Watch out. The assistant only reads text descriptions and may cite rules wrongly. The brand owner makes the final call, and unreleased client work should stay in approved tools.

What you end up with

Faster, consistent brand reviews with every note tied to a written rule.

Read why AI matters in design & creative

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