Watch out. The assistant may fill gaps with assumptions that sound like the client's wishes. Only treat what the client confirmed as the brief.
Sharpen a vague client brief
Turn a loose client request into a clear creative brief with the right questions to ask back.
Recommended: BuilderPlanningCommunication
Best for
- Freelance designers juggling several clients
- Agency teams starting a new project
- In-house designers receiving requests on chat
What you need
- An AI assistant
- The client's message or call notes
- Any brand guidelines they have shared
Starter prompt
Copy it, fill in the parts in square brackets, and paste it into the AI assistant your organisation allows.
I am a [designer or creative] working on [project type] for [client type]. Below is what the client has told me. Turn it into a creative brief with: goal, audience, the one thing people should feel or do, deliverables and sizes, mandatory brand elements, tone, references, deadline and approval process. For any heading the notes do not cover, write the exact question I should ask the client, in a polite and short form I can send on WhatsApp or email. Client notes: [paste notes].
How to use it
1.Paste the request
2.Generate the brief
3.Ask back
4.Agree before you design
- 1
Paste the request
Copy the client's messages and any call notes into one place. Include brand guidelines if you have them.
- 2
Generate the brief
Run the prompt and read the questions first. These are the gaps that usually cause rework.
- 3
Ask back
Send the questions to the client in one message. Update the brief once they reply.
- 4
Agree before you design
Get the client to confirm the brief in writing before starting concepts.
What you end up with
A client-approved brief and far fewer rounds of rework.
Related use cases
Explore several concept directions quickly
Generate distinct concept routes with names, rationale and visual cues to discuss with your team.
BuilderResearchWriting
Check work against your brand guidelines
An assistant reviews copy and design notes against your brand book and cites the rules it applies.
InnovatorDocumentsCompliance
Summarise shift handover notes
Turn messy end-of-shift notes into a clean handover with pending tasks and patients to watch.
BuilderWritingDocuments