Watch Out. A neat brief can hide a weak idea. Make sure a person owns the objective and the measure of success, and do not paste confidential pricing into unapproved tools.
Draft a Campaign Brief from Rough Notes
Turn scattered meeting notes into a clear one-page brief your team and agency can act on.
Recommended: Product ManagementPlanningWriting
Best For
- Marketing Managers Briefing an Agency
- Founders Planning a Festive Season Push
- Teams Whose Briefs Change After Every Call
What You Need
- An AI Assistant
- Your Meeting or Brainstorm Notes
- Budget Range and Launch Date
Starter Prompt
Copy it, fill in the parts in square brackets, and paste it into the AI assistant your organisation allows.
Act as a senior marketing planner. Turn my rough notes below into a one-page campaign brief for [campaign name]. Use these headings: objective, audience, key message, proof points, channels, timeline, budget range, and how we will measure success. Our audience is [audience] in [cities or regions] and the launch date is [date]. Where my notes do not give enough information for a heading, write 'To confirm' and list the question I need to answer, rather than guessing. Keep it under [word limit] words. Notes: [paste notes].
How to Use It
1.Collect Your Notes
2.Generate the Brief
3.Close the Gaps
4.Share and Lock
- 1
Collect Your Notes
Paste all notes from the planning call into one place, even if messy. Add the budget range and launch date.
- 2
Generate the Brief
Run the prompt. Look first at the 'To confirm' items, as these are the gaps in your thinking.
- 3
Close the Gaps
Answer the open questions and ask the assistant to update the brief. Check that the key message is a single sentence.
- 4
Share and Lock
Send the brief to your team and agency for comments, then mark one version as final.
What You End Up With
A clear, agreed campaign brief with no hidden gaps.
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