Watch out. A neat brief can hide a weak idea. Make sure a person owns the objective and the measure of success, and do not paste confidential pricing into unapproved tools.
Draft a campaign brief from rough notes
Turn scattered meeting notes into a clear one-page brief your team and agency can act on.
Recommended: BuilderPlanningWriting
Best for
- Marketing managers briefing an agency
- Founders planning a festive season push
- Teams whose briefs change after every call
What you need
- An AI assistant
- Your meeting or brainstorm notes
- Budget range and launch date
Starter prompt
Copy it, fill in the parts in square brackets, and paste it into the AI assistant your organisation allows.
Act as a senior marketing planner. Turn my rough notes below into a one-page campaign brief for [campaign name]. Use these headings: objective, audience, key message, proof points, channels, timeline, budget range, and how we will measure success. Our audience is [audience] in [cities or regions] and the launch date is [date]. Where my notes do not give enough information for a heading, write 'To confirm' and list the question I need to answer, rather than guessing. Keep it under [word limit] words. Notes: [paste notes].
How to use it
1.Collect your notes
2.Generate the brief
3.Close the gaps
4.Share and lock
- 1
Collect your notes
Paste all notes from the planning call into one place, even if messy. Add the budget range and launch date.
- 2
Generate the brief
Run the prompt. Look first at the 'To confirm' items, as these are the gaps in your thinking.
- 3
Close the gaps
Answer the open questions and ask the assistant to update the brief. Check that the key message is a single sentence.
- 4
Share and lock
Send the brief to your team and agency for comments, then mark one version as final.
What you end up with
A clear, agreed campaign brief with no hidden gaps.
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